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The 4 A's of Marketing: Creating Value for Customer, Company and Society

 
 
 
 
The 4 A's of Marketing: Creating Value for Customer, Company and Society
Author: Jagdish Sheth - Rajendra Sisodia
ISBN 13: 9780415898355
ISBN 10: 415898358
Edition: 1
Publisher: Routledge
Publication Date: 2011-12-21
Format: Paperback
Pages: 224
List Price: $61.95