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Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture

 
 
 
 
Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Author: Jennifer Scanlon
ISBN 13: 9780415911573
ISBN 10: 415911575
Edition: N/A
Publisher: Routledge
Publication Date: 1995-10-01
Format: Paperback
Pages: 224
List Price: $43.95
 
 

A cultural history based on The Ladies' Home Journal, Inarticulate Longings offers a new and provocative perspective on the magazine, the advertising industry, and women's lives during the early twentieth century.

The volume explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture.