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Media Today 2010 Update and Key Readings in Media Today, Academic Package: Key Readings in Media Today: Mass Communication in Contexts

 
 
 
 
Media Today 2010 Update and Key Readings in Media Today, Academic Package: Key Readings in Media Today: Mass Communication in Contexts
Author: N/A
ISBN 13: 9780415992053
ISBN 10: 415992052
Edition: 1
Publisher: Routledge
Publication Date: 2008-11-20
Format: Paperback
Pages: 496
List Price: $45.00
 
 

By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment. This collection is designed to supplement Media Today: An Introduction to Mass Communication, but it can also be used independently.

Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415992053), including discussion questions, RSS feeds, and Joseph Turow's regularly updated blog "Media Today and Tomorrow," are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies.