Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

Telecommunications and Business Strategy

 
 
 
 
Telecommunications and Business Strategy
Author: Richard A. Gershon
ISBN 13: 9780415993531
ISBN 10: 415993539
Edition: 2
Publisher: Routledge
Publication Date: 2008-10-24
Format: Paperback
Pages: 440
List Price: $71.95
 
 

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.

Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.

Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.