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The Art of Choosing

The Art of Choosing
Author: Sheena Iyengar
ISBN 13: 9780446504119
ISBN 10: 446504114
Edition: Reprint
Publisher: Twelve
Publication Date: 2011-03-09
Format: Paperback
Pages: 368
List Price: $16.00

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

The New York Times - Virginia Postrel

A congenial writer, Iyengar is less hard-edged and ideological than [Barry] Schwartz and less glib than Malcolm Gladwell…The Art of Choosing should appeal to fans of both writers. It's full of the experimental results that make for good cocktail party chatter, but it offers fewer explicit lessons. Iyengar favors exploration over conclusions. "Isn't this interesting?" she asks, rather than "Isn't this awful?" or "Isn't this useful?"…Unlike "provocative" books designed to stir controversy, The Art of Choosing is refreshingly thought-provoking. Contemplating Iyengar's wide-ranging exploration of choice leads to new questions…