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Negotiate This!: By Caring, But Not T-H-A-T Much

Negotiate This!: By Caring, But Not T-H-A-T Much
Author: Herb Cohen
ISBN 13: 9780446696449
ISBN 10: 446696447
Edition: Reprint
Publisher: Business Plus
Publication Date: 2006-01-06
Format: Paperback
Pages: 400
List Price: $16.00

The author of You Can Negotiate Anything (1980), Cohen has been a practicing negotiator for three-plus decades, acting on behalf of U.S. presidents, corporate CEOs, sports and theatrical agents, the U.S. State Department, the CIA, and the FBI. Using a personable, conversational tone, Cohen relays examples from his own experiences as a professional negotiator to give readers insights into human problems and situations and advice for handling them. Annotation ©2003 Book News, Inc., Portland, OR

Publishers Weekly

Cohen is an accomplished, successful negotiator, a talent that appears largely attributable to his creative intelligence, his intense focus on attaining his client's goals and a negotiating style that is low-key, humorous and flexible. His primary message in this book is the negotiator's need to cultivate a certain detachment-hence the book's subtitle. It also offers street-smart advice on effective demeanor, a cooperative style and the bargaining process. About a third of the book is devoted to the "perceptual TIP"-in which Cohen explains how to manipulate the perceived levels of time, information and power to create an advantage in negotiations. All of this advice is buried in an entertaining m lange of stories ranging from biblical tales through real-life business negotiations to everyday activities (such as convincing one's kids to come home on time), all delivered in the same unassuming tone one presumes Cohen uses at the bargaining table. Of less interest is an odd chapter that combines the author's advice on terrorism and parenting and 40 pages of appendixes that reproduce documents and articles relating to the Iranian hostage crisis, Clinton's Camp David Summit in 2000 and 20-year-old warnings about the threat of terrorism. Unfortunately, the book's content is often only loosely related, as though gathered in chunks from a couple of decades of speeches or seminars. Within the chapters, new sections repeatedly interrupt mid-story. The result is a book that features the practical wisdom of experience and the ring of authority, but sometimes wanders beyond the limits of the reader's patience. (Sept.) Copyright 2003 Reed Business Information.