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Product Leadership: Pathways to Profitable Innovation

 
 
 
 
Product Leadership: Pathways to Profitable Innovation
Author: Robert G. Cooper
ISBN 13: 9780465014330
ISBN 10: 46501433
Edition: Second Edition
Publisher: Basic Books
Publication Date: 2005-01-03
Format: Hardcover
Pages: 304
List Price: $29.95
 
 

Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach