From a media expert and network commentator, an engaging guide through the welter of misinformationgenerated by politicians and the media alikethat surrounds political campaigns.
With the assistance of a team of researchers, JamiesonDwho is dean of the Annenberg School of Communications at the University of Pennsylvania and author of Packaging the PresidencyDpresents a collection of essays that empirically challenge some widespread political assumptions. The findings are extrapolated from the Annenberg Campaign Mapping Project, the most thorough investigation conducted of modern presidential campaigns, which was based on analyses of 2,535 speeches, 880 ads, and 23 debates. The author stresses the importance of campaigns: presidents work hard to keep their campaign promises, or voters will penalize them. Campaign ads are important, and negative ads are useful when they criticize an opponent's policies. Televised news is racially biased, one of her studies reveals: persons of color are more likely to be portrayed as perpetrators and whites as victims, although most crimes are intra- and not interracial. The optimistic Jamieson disputes the unsubstantiated view of a broken political system manipulated by scheming politicians who run rampant over an apathetic electorate. This scholarly yet accessible appraisal is recommended for academic and larger public libraries.DKarl Helicher, Upper Merion Twp. Lib., King of Prussia, PA Copyright 2000 Cahners Business Information.