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Managerial Economics: Analysis, Problems, Cases

Managerial Economics: Analysis, Problems, Cases
Author: Lila J. Truett - Dale B. Truett
ISBN 13: 9780470009932
ISBN 10: 470009934
Edition: 8
Publisher: Wiley
Publication Date: 2006-01-23
Format: Paperback
Pages: 768
List Price: N/A

Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

* Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.

* Shows how real-world firms have addressed issues discussed in the book.

* Emphasizes the global aspects of managerial economics and its application in the international marketplace.