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Customer Intelligence: From Data to Dialogue

Customer Intelligence: From Data to Dialogue
Author: Sean Kelly
ISBN 13: 9780470018583
ISBN 10: 470018585
Edition: 1
Publisher: Wiley
Publication Date: 2006-01-09
Format: Hardcover
Pages: 276
List Price: N/A

Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.