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Marketing Research

Marketing Research
Author: Carl McDaniel Jr. - Roger Gates
ISBN 13: 9780470087022
ISBN 10: 470087021
Edition: 8
Publisher: Wiley
Publication Date: 2009-01-27
Format: Hardcover
Pages: 792
List Price: N/A

An introductory textbook for management undergraduates. Topics cover creating a research design, data acquisition, and data analysis. The CD-ROM contains Internet links, case and data sets, and a PowerPoint presentation that includes testing questions. Annotation c. Book News, Inc., Portland, OR