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ROI For Nonprofits: The New Key to Sustainability

ROI For Nonprofits: The New Key to Sustainability
Author: Tom Ralser
ISBN 13: 9780470168875
ISBN 10: 470168870
Edition: 1
Publisher: Wiley
Publication Date: 2007-11-09
Format: Hardcover
Pages: 176
List Price: $60.00

ROI for Nonprofits: The New Key to Sustainability

"Nonprofits are not that different from for-profits." This statement alone can cause heated discussion, but the truth is, nonprofits face the same challenges as for-profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a difference and their investment is paying off, they are more likely to keep investing—making return on investment (ROI) a valuable method for nonprofits to demonstrate the value of their organization.

Written by Tom Ralser—a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector—ROI for Nonprofits: The New Key to Sustainability details the methods and processes to help non-profits raise money in an environment that increasingly demands accountabi-lity, transparency, and results. Divided into two main sections, the first section of the book establishes the benefits and motivations for the investment-driven approach, while the second section demonstrates the range in which ROI can be put to use.

Filled with an abundance of case studies as well as pragmatic tips, tools, and methods used successfully by hundreds of nonprofits, this practical book covers topics including:

  • Defining ROI

  • The Leverage of Investors

  • Learning from the For-profit World

  • Moving to an Investment-based Mindset

  • It's the Economy Stupid! Revisited

  • Treating Investors as Investors

The prospective investor in a nonprofit wants to know "What was accomplished with my money?" ROI for Nonprofits: The New Key to Sustainability offers imme-diately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.