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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

 
 
 
 
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
ISBN 13: 9780470379288
ISBN 10: 470379286
Edition: 1
Publisher: Wiley
Publication Date: 2008-11-03
Format: Paperback
Pages: 320
List Price: $16.95