For entrepreneurs, business leaders, and managers who don't have an MBA, Trump University Marketing 101, Second Edition provides an up-to-date explanation of the best ideas and most effective tactics in marketing. Combining the biggest name in business with lessons from a top marketing professor, this practical guide covers all the basics of a marketing MBA—without the commitment of so much time and money.
Author Don Sexton has taught marketing at Columbia University for more than forty years and now shares his lifetime of invaluable experience with you. Each short chapter focuses on one key marketing idea and explores it in a straightforward, nonacademic manner with exercises and examples that show the idea in action. Professor Sexton also includes practical guidelines for making vital and difficult marketing decisions—using the same formulas major corporations employ for making strategic marketing choices.
With step-by-step instructions and handy downloadable worksheets, this one-of-a-kind guide offers practical marketing help for anyone who wants to improve their sales, profits, cash flow, or ROI. You'll discover which tactics work and which don't, and learn to implement the right tactics in your own business. Plus, this updated edition includes entirely new chapters on hot topics such as how to market in a difficult economy and how to market real estate, as well as fresh marketing examples from inside the Trump organization.
Designed for use as either a standalone primer or as a companion text for Trump University marketing courses, Trump University Marketing 101, Second Edition provides all the information and strategy you need to successfully market your business and products. No matter what you sell or how you sell it, this comprehensive guide explains everything you need to know to master the art of marketing—even when the economy is down.