This updated and expanded edition of the best-selling fundraising resource The Ask gives anyone who needs to learn how to askfor their nonprofit organization, creative project, business venture, or simply for themselvesall the right steps and language to make the best Ask.
Fundraising expert Laura Fredricks guides her readers through views about money; formulating the right case statement and business plan; selecting the right people, at the right time, in the right location, to make the Ask; handling the myriad of responses to the Ask; and the crucial follow-up to each and every Ask.
The Ask is filled with numerous sample dialogues that any reader can use and adapt immediately. Laura Fredricks shares her insights on how to take a good Ask and turn it into the most effective Ask by providing best practices and solid examples of her own fundraising experiences. Her engaging, entertaining, and inspirational style of writing will transform anyone's fear of asking into an action plan to make the right Ask.
This book is written for anyone who wants to develop the fundraising skills needed to achieve greater success and learn how to ask with confidence.