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The 800-Pound Gorilla of Sales: How to Dominate Your Market

The 800-Pound Gorilla of Sales: How to Dominate Your Market
Author: Bill Guertin
ISBN 13: 9780470496756
ISBN 10: 470496754
Edition: 1
Publisher: Wiley
Publication Date: 2009-11-23
Format: Hardcover
Pages: 204
List Price: $21.95

In the business world, an 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that?

In this book, you'll learn how many of the 800-pound gorillas of today are doing it, what skills and tactics they mastered to get to that level, and how you can incorporate their most effective techniques into your own sales system. You'll hear their stories—both their victories and failures—and learn how to become the dominant player in your particular corner of the business world.

The 800-Pound Gorilla of Sales uses case studies and personal examples to reveal the best practices of some of the most successful beasts in the sales jungle, both small and large. Packed with great ideas for creative marketing, memorable service, and innovative selling techniques, this monster of a sales guide doesn't just show you how to win more business; it shows you how to win almost all the business.

Based on his own long experience in the sales game, as well as independent research and interviews with sales leaders, Bill Guertin reveals the characteristics that many current 800-pound gorillas share, and how you can incorporate them into your own selling style, including:

  • How to think bigger than anyone else

  • Ways to be yourself in an inauthentic world

  • Why talking less and doing more is so rarely done in any industry

  • Methods to get beyond rejection

  • How others have come to know theircompetition more thoroughly

  • The secrets others have found in selling with passion and intensity

  • The most important sales fundamentalsto practice

Those are just a few of the qualities and characteristics The 800-Pound Gorilla of Sales will show you how to master. Start reading—and start roaring.