Always A Winner
Finding Your Competitive Advantage in an Up and Down Economy
"If you learn how to become your own economic forecaster as Always a Winnerteaches, you will ensure that a recession will never again catch you or your organization by surprise."
Peter Navarro, from Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy
A recession can do far more damage to your organization than any of your ten toughest competitors. Without question, this is the most important lesson that business executives have all too painfully learned in the carnage of the 20072009 economic crash.
Internationally recognized as an authority on managing the business cycle for competitive advantage, author Peter Navarro shows you how your organization can be a winner over the course of its entire cyclenot just when economic times are good. Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy arms you with all the strategies, tactics, and forecasting tools you will need to profitably manage your organization through every business cycle seasonfrom the best of boom times to the worst economic slumps.
Practical and insightful, Always a Winner offers immediately useful guidance to help your company survive and thrive in the increasingly risky conditions of the twenty-first century, revealing how you can:
Peter Navarro's call to action is simple: if you really care about your organization, you will learn to strategically manage the business cycle to create a powerfully competitive and sustainable advantage over your rivals. In the end, you will attain the superior financial performance sought by every executive team in the world.
Peter Navarro, PhD, is the accomplished author of the bestselling The Coming China Wars, the path-breaking The Well-Timed Strategy, and the investment classic If It's Raining in Brazil, Buy Starbucks. He is a Professor at the Paul Merage School of Business at the University of California, Irvine, and a regular CNBC contributor. Professor Navarro has been featured on 60 Minutes, and his articles have appeared in a wide range of publications, from BusinessWeek, the Los Angeles Times, New York Times, and Wall Street Journal to the Harvard Business Review, the MIT Sloan Management Review, and the Journal of Business. His free weekly investment newsletter is published at www.peternavarro.com.
Jacket Design: Andrew Liefer
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