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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Author: Kivi Leroux Miller
ISBN 13: 9780470539651
ISBN 10: 470539658
Edition: 1
Publisher: Jossey-Bass
Publication Date: 2010-06-08
Format: Paperback
Pages: 256
List Price: $39.95

The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause.

Praise for The Nonprofit Marketing Guide

"This book is filled with practical advice, tips, and checklists—everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!"

—Beth Kanter, blogger, Beth's Blog, and coauthor, The Networked Nonprofit

"Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing for nonprofit organizations. The breadth of her experience on both sides of the consultant-client divide shows clearly here. If you're responsible for marketing and communications and stretched to the limit and beyond, buy this book. You'll soon see how much easier your job becomes."

—Mal Warwick, author, Fundraising When Money Is Tight and How to Write Successful Fundraising Letters

"The Nonprofit Marketing Guide provides needed direction for busy nonprofit professionals who find themselves doing multiple jobs without time to focus on effective marketing and communications. This book relieves the feeling of being overwhelmed and provides strategic direction for our valuable resources of time and money."

—Allison Treppa, director of marketing and communications, Michigan Nonprofit Association

"As a tiny nonprofit with a total budget of about $100,000, we obviously have very little set aside for marketing. Kivi understands our situation and provides practical, useful, low-cost marketing advice that produces great results."

—Danielle Denhardt, board of directors, Fancy Cats Rescue Team