Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

Managing Technological Innovation: Competitive Advantage from Change

 
 
 
 
Managing Technological Innovation: Competitive Advantage from Change
Author: Frederick Betz
ISBN 13: 9780470547823
ISBN 10: 470547820
Edition: 3
Publisher: Wiley-Interscience
Publication Date: 2011-02-22
Format: Hardcover
Pages: 384
List Price: $160.00
 
 

The road map for linking science and technology to financial business goals

Management of technology (MOT) is the crossroads at which technological strategy meets business strategy to create new business opportunities. Managing Technological Innovation, Second Edition introduces technology management and illustrates the importance of managing information technologies, as well as how MOT is carried out with today’s physical, biological, and information technologies.

Frederick Betz, a long-time contributor of technology management, provides a balanced focus of MOT across material, power, biological, and informational technologies. Citing numerous case studies, Betz discusses MOT from two approaches–descriptive (identifying historical patterns) and prescriptive (developing for the future)–to answer these critical questions:

  • How innovation is a competitive force
  • What a business needs to be innovative
  • How to plan innovation

Updated to reflect recent developments in biology, computers, services, and communications, this Second Edition presents helpful information on how this progress has impacted technology management. In particular, new material examines the ethical side of technology to address advances made in biotechnology and human genome research.

Managing Technological Innovation, Second Edition helps managers, scientists, and engineers meet the evolving needs of industry and government alike.

Booknews

Looks at recent factors influencing the way technology is managed, addresses how technological innovation occurs, discusses concepts and techniques for managing innovation, and examines specific challenges, such as the need to manage advances in software-based service technologies and the integration of service and manufacturing technologies. These issues are linked with the need to integrate organizational change with technological change and the use of new tools to manage new technologies. Includes chapter case studies, summaries, and discussion questions. For managers and engineers in business and government. Annotation c. by Book News, Inc., Portland, Or.