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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

 
 
 
 
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
Author: Stephen Denning
ISBN 13: 9780470548677
ISBN 10: 470548673
Edition: 2
Publisher: Jossey-Bass
Publication Date: 2011-03-08
Format: Hardcover
Pages: 368
List Price: $27.95
 
 

In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time.

Whoever you are in the organization—CEO, middle management, or someone on the front lines—you can lead by using stories to effect change. Filled with myriad examples, The Leader's Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal—and most difficult—challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time can make an organization "stunningly vulnerable" to a new idea.