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Advanced Web Metrics with Google Analytics, 2nd Edition

Advanced Web Metrics with Google Analytics, 2nd Edition
Author: Brian Clifton
ISBN 13: 9780470562314
ISBN 10: 470562315
Edition: 2
Publisher: Sybex
Publication Date: 2010-03-15
Format: Paperback
Pages: 528
List Price: $39.99

Become a Google Analytics Expert: The Practitioner's Complete Guide

Want to implement and apply advanced web analytics techniques—without having to be an expert? Google insider and web metrics expert Brian Clifton helps you harness the full power of Google Analytics (GA) with this new edition of his bestselling book. This book shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.

Whether you're a novice or veteran, you'll soon be applying the very latest GA techniques, best practices, and some great hacks. From tracking social media to configuring data filters to interpreting results, start here and quickly improve your skills, your website, your brand, and your profits.

  • Configure a best-practice implementation for a solid web metrics platform
  • Understand features and reports in detail
  • Optimize the performance of your website by learning from real-world examples
  • Integrate AdWords, AdSense, and your internal site search tracking tool
  • Use Google Analytics in conjunction with A/B and multivariate testing
  • Optimize your online and offline marketing campaigns
  • Integrate Google Analytics data with third-party systems and applications, including your CRM system
  • Leverage the new Google Analytics API

This book is a comprehensive roadmap to helping you get the most from your metrics. It's an indispensable guide to helping you take your online marketing campaigns to the next level."—Chris Sherman, Executive Editor, Search Engine Land

If you're looking for a practical, tactical guide in how to implement and think about web marketing optimization, look no further. Brian Clifton spells it out by industry, by job function, by Key Performance Indicator, and more."—Jim Sterne, Founding Director and Chairman of the Web Analytics Association

The must-read for anyone looking to get the most value out of Google Analytics and web analytics."—Ashley Friedlein, CEO, Econsultancy

Guarantee your future employment—buy, read, and implement all of the techniques of this outstanding book."—Bill Hunt, coauthor, Search Engine Marketing Inc.

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