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Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling

Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling
Author: Art Sobczak
ISBN 13: 9780470567029
ISBN 10: 470567023
Edition: 1
Publisher: Wiley
Publication Date: 2010-03-29
Format: Hardcover
Pages: 256
List Price: $21.95

Get a "win" on every call

Do you dread cold calling? Sure, prospecting for customers is a necessary part of doing business, but does that mean you're stuck being the cheesy salesman who irritates everyone? Shouldn't there be a better way?

There is. Art Sobczak's Smart Calling gives you a proven system that makes sense and gets results. Instead of following tired old formulas and scripts that customers recognize and dismiss from a mile away, you'll discover an intelligent method for engaging prospects in a productive conversation that leads them to take action.

Sobczak has built a highly successful career around delivering specific tactics and strategies for winning sales communications. In Smart Calling, he lets you in on his more than twenty-five years' experience, giving you the field-tested, practical information you need to make your calls work while skipping the abstract theory and fancy slogans.

Filled with hundreds of real-world stories and example conversations, Smart Calling equips you to:

  • Gather intelligence to make your calls smart

  • Utilize the latest "social engineering" techniques

  • Generate interest with great opening statements

  • Deal effectively with resistance

  • Work with screeners, gatekeepers, and assistants

  • Listen and learn from your customers

  • Get commitment for action

  • Stay motivated

  • Never be "rejected" again

  • And more!

Nobody likes cold calling, and for good reason. Most of the time, cold calls don't work and end up wasting everyone's time. Smart Calling gives you a new and better approach to winning the quality sales that drive growth and create opportunities. So forget about cold calling; get Smart Calling. Don't pick up the phone without it!