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Starting an Online Business For Dummies

 
 
 
 
Starting an Online Business For Dummies
Author: Greg Holden
ISBN 13: 9780470602102
ISBN 10: 470602104
Edition: 6
Publisher: For Dummies
Publication Date: 2010-07-13
Format: Paperback
Pages: 432
List Price: $24.99
 
 

Start a new endeavor and open your own online business quickly and easily

Armed with a computer, an Internet connection, and a good idea — but hesitant to take that first step toward making money online? Starting an Online Business For Dummies gives you confidence by providing you with essential advice and up-to-date trends in e-commerce, all aimed at helping you make money online.

  • Mind your own business — discover the latest strategies for promoting your business and outdoing the competition
  • Getting to know you — identify your customers, get to know the marketplace, and establish a unique visual identity
  • Outta site — get the most from your Web host, update your site to keep customers interested, and use tools to jazz things up
  • The way to pay — choose an online payment system, set up secure credit card payments, and verify credit card data
  • On the level — protect your domain name, figure out if a trademark is available, and explore legal issues you need to know
  • Go straight to the source — sell on consignment, work with a wholesaler, or buy direct from around the globe
  • Stand out in the crowd — increase your Web presence with search engine optimization, Web marketing, and social media tools
  • No Web site? No problem — sell goods via eBay® auctions, Craigslist®, CafePress®, and other online marketplaces

Open the book and find:

  • Guidance for creating an e-business plan
  • Tips for making your site easily searchable
  • The basics of online business accounting
  • Advice for optimizing the shopping experience
  • Ways to advertise with YouTube®, Twitter®, Facebook®, and blogs
  • Pointers for maximizing Google's tools
  • The essentials of opening an eBay store
  • Ways to find products to sell or to work with wholesalers

Learn to:

  • Identify a market need and choose the right Web hosting service
  • Enhance site security and boost your customer service
  • Improve your site's search rankings
  • Market your business through social media