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Brand Relevance: Making Competitors Irrelevant

 
 
 
 
Brand Relevance: Making Competitors Irrelevant
Author: David A. Aaker
ISBN 13: 9780470613580
ISBN 10: 470613580
Edition: 1
Publisher: Jossey-Bass
Publication Date: 2011-01-25
Format: Hardcover
Pages: 400
List Price: $32.95