Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
Updates for the 7th Edition:
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com
Contemporary Strategy Analysis 7th Edition is also available in a combined text and cases version –