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Elite China: Luxury Consumer Behavior in China

Elite China: Luxury Consumer Behavior in China
Author: Pierre Xiao Lu
ISBN 13: 9780470822678
ISBN 10: 470822678
Edition: N/A
Publisher: Wiley
Publication Date: 2008-08-29
Format: Paperback
Pages: 320
List Price: $34.95

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.