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Advanced Brand Management: Managing Brands in a Changing World

 
 
 
 
Advanced Brand Management: Managing Brands in a Changing World
Author: Paul Temporal
ISBN 13: 9780470824498
ISBN 10: 470824492
Edition: 2
Publisher: Wiley
Publication Date: 2010-03-15
Format: Hardcover
Pages: 256
List Price: $46.00