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Geodemographics, GIS and Neighbourhood Targeting

Geodemographics, GIS and Neighbourhood Targeting
Author: Richard Harris - Peter Sleight - Richard Webber
ISBN 13: 9780470864142
ISBN 10: 470864141
Edition: 1
Publisher: Wiley
Publication Date: 2005-03-11
Format: Paperback
Pages: 328
List Price: $104.00

The question is how much of people's consumer behaviors, preferences, and socio-economic characteristics can be revealed by where they live. The answer is being sought using recently developed methods of spatial analysis that can be applied to new sources of lifestyle data to search for and quantify the elusive neighborhood effects that are said to lie at the heart of geodemographics. Harris (U. of Bristol), marketing consultant Peter Sleight, and Richard Webber (advanced spatial analysis, U. College London) consider the relevance, strengths, and limitations of this geodemographic idea for decision making in the public and private sectors. US and British scholars of geography, city and regional planning; and representatives of companies provide case studies. Annotation ©2005 Book News, Inc., Portland, OR