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Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness

 
 
 
 
Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness
Author: Stefan Mumaw
ISBN 13: 9780470915851
ISBN 10: 470915854
Edition: 1
Publisher: Wiley
Publication Date: 2011-02-22
Format: Hardcover
Pages: 256
List Price: $22.95