Manage your most strategic asset-information!
How can an upscale shoe store improve its customers' experiences? Will a paint manufacturer be able to organize critical business information? What does the future hold for the infrastructure of a multinational food producer?
Featuring a Unique, four-step framework and a consistent managerial perspective, INFORMATION SYSTEMS: A MANAGEMENT APPROACH, 3rd edition prepares you to improve the management of information using the latest information systems and technologies.
- Solve problems and create opportunities step by step. The text's four-step approach guides you through the entire information management process-analyzing problems and needs, evaluation existing systems for managing information, designing new systems, addressing implementation issues.
- Keep up with the latest developments. The Third Edition features a new chapter on e-commerce and e-business (Chapter 6) and a new chapter on functional and enterprise systems (Chapter 7). You'll also find extensive coverage of such timely topics as business intelligence, knowledge management, customer relationship management, and supply chain management. Discussions of technologies are updated o the text's companion Web site.
- Focus on the most important concepts and methodologies. The text presents essential information systems concepts in 10 chapters, which enables you to concentrate on what you need to know.
- Examine how information systems work in the real world. Minicases and extensive examples of real-world situations show how managers successfully and unsuccessfully use information systems and technologies.