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Creating More Effective Graphs

Creating More Effective Graphs
Author: Naomi B. Robbins
ISBN 13: 9780471274025
ISBN 10: 47127402
Edition: 1
Publisher: Wiley-Interscience
Publication Date: 2004-12-31
Format: Paperback
Pages: 424
List Price: $69.00

These are not the fancy graphs that newspaper artists construct to look like houses or animals or dollar signs. Rather, they're b&w workhorses that accomplish their job of carting information and conveying a point without bells, whistles, or a design degree. Robbins, a consultant and trainer in graphical data presentation, uses real-world examples to show how to choose and create appropriate graphs for business presentations and other applications. She points out common problems in graphs, discusses what happens when a viewer decodes information from a graph, presents principles and methods for effective graphs, and comments on the use of software in graph making. Annotation ©2004 Book News, Inc., Portland, OR