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Wharton on Making Decisions

Wharton on Making Decisions
Author: Howard Kunreuther - Robert Gunther - Steve Hoch
ISBN 13: 9780471382478
ISBN 10: 471382477
Edition: 1
Publisher: Wiley
Publication Date: 2001-03-16
Format: Hardcover
Pages: 352
List Price: $29.95

Perspectives from leaders in decision science at Wharton
Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.


Not the writer Edith Wharton, but the Wharton School (presumably of business) and other departments at the University of Pennsylvania is the source of advice on analyzing alternative options and making choices in complex business situations. The contributors are 16 University faculty members who have taken part in an ongoing informal weekly workshop in Decision Processes there. Annotation c. Book News, Inc., Portland, OR (booknews.com)