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Essentials of Marketing Research, 2nd Edition

 
 
 
 
Essentials of Marketing Research, 2nd Edition
Author: V. Kumar - David A. Aaker - George S. Day
ISBN 13: 9780471412359
ISBN 10: 47141235
Edition: 2
Publisher: Wiley
Publication Date: 2001-11-16
Format: Hardcover
Pages: 512
List Price: N/A