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The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

 
 
 
 
The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
Author: Tom Monahan
ISBN 13: 9780471417422
ISBN 10: 471417424
Edition: 1st
Publisher: Wiley
Publication Date: 2002-03-08
Format: Hardcover
Pages: 240
List Price: $58.00
 
 

An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.