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The Sports Event Playbook: Managing and Marketing Winning Playbook

 
 
 
 
The Sports Event Playbook: Managing and Marketing Winning Playbook
Author: Frank Supovitz - Joe Goldblatt
ISBN 13: 9780471460077
ISBN 10: 471460079
Edition: 1
Publisher: Wiley
Publication Date: 2004-09-27
Format: Hardcover
Pages: 496
List Price: $94.95
 
 

Using the vocabulary of sports, Supovitz, the National Hockey League events and entertainment director, has created a playbook for events managers and marketers complete with "sideline stories" and "coach's clipboards." Despite the playfulness of his language, Supovitz tackles the serious and complex problems of costs, negotiations, media management, technical tools and risk management. He includes expense budget worksheets and samples of proposals to host cities, facility survey forms and license agreements. Annotation ©2004 Book News, Inc., Portland, OR