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Discovering Knowledge in Data: An Introduction to Data Mining

 
 
 
 
Discovering Knowledge in Data: An Introduction to Data Mining
Author: Daniel T. Larose
ISBN 13: 9780471666578
ISBN 10: 471666572
Edition: 1
Publisher: Wiley-Interscience
Publication Date: 2004-11-18
Format: Hardcover
Pages: 240
List Price: $120.00
 
 

Learn Data Mining by doing data mining

Data mining can be revolutionary—but only when it's done right. The powerful black box data mining software now available can produce disastrously misleading results unless applied by a skilled and knowledgeable analyst. Discovering Knowledge in Data: An Introduction to Data Mining provides both the practical experience and the theoretical insight needed to reveal valuable information hidden in large data sets.

Employing a "white box" methodology and with real-world case studies, this step-by-step guide walks readers through the various algorithms and statistical structures that underlie the software and presents examples of their operation on actual large data sets. Principal topics include:

  • Data preprocessing and classification

  • Exploratory analysis

  • Decision trees

  • Neural and Kohonen networks

  • Hierarchical and k-means clustering

  • Association rules

  • Model evaluation techniques

Complete with scores of screenshots and diagrams to encourage graphical learning, Discovering Knowledge in Data: An Introduction to Data Mining gives students in Business, Computer Science, and Statistics as well as professionals in the field the power to turn any data warehouse into actionable knowledge.