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Marketing Research Essentials

Marketing Research Essentials
Author: Carl McDaniel Jr. - Roger Gates
ISBN 13: 9780471684763
ISBN 10: 471684767
Edition: 5
Publisher: Wiley
Publication Date: 2005-02-28
Format: Paperback
Pages: 512
List Price: N/A

An introductory textbook for management undergraduates. Topics cover creating a research design, data acquisition, and data analysis. The CD-ROM contains Internet links, case and data sets, and a PowerPoint presentation that includes testing questions. Annotation c. Book News, Inc., Portland, OR