Effectively Develop and Manage a Resort PropertyRevised and Updated
In recent years, the definition of "resort" has expanded to include any facility that provides recreation and entertainment in combination with lodging. Revised and updated for these changes, Resorts: Management and Operation, Second Edition covers both new trends, like the increasing popularity of timeshares and cruise ships, and tried-and-true businesses like ski areas, golf resorts, spas, and casinos. The book provides a comprehensive look at how today's industry classifies, develops, markets, and manages these various properties.
In addition to covering new growth areas in the resort field, this Second Edition also features a wide range of resources for learning, including:
Students on their way to a career in resorts, as well as professionals seeking to update or improve their understanding of the business, will find Resorts: Management and Operation, Second Edition the key to success in this exciting industry.
This text provides students and professionals with essential information on resort-specific issues, focusing on recreational facilities, lodging/food and beverage, and guest activities. It explains the relationship between the natural resource base and the development of recreational facilities, discusses the operational and logistical challenges that resort managers face, and demonstrates the development of revenue-producing activities based on demographic and psychographic factors. Coverage encompasses ski areas, golf and tennis resorts, spas, theme parks, and gaming. Mill teaches in the School of Hotel, Restaurant, and Tourism Management at the University of Denver. Annotation c. Book News, Inc., Portland, OR (booknews.com)