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Selling the Sea: An Inside Look at the Cruise Industry

 
 
 
 
Selling the Sea: An Inside Look at the Cruise Industry
Author: Bob Dickinson - Andy Vladimir
ISBN 13: 9780471749189
ISBN 10: 471749184
Edition: 2
Publisher: Wiley
Publication Date: 2007-04-27
Format: Paperback
Pages: 352
List Price: $40.00
 
 

An insider's view of how the cruising business operates

Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.