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Doing Business Anywhere: The Essential Guide to Going Global

Doing Business Anywhere: The Essential Guide to Going Global
Author: Tom Travis
ISBN 13: 9780471973171
ISBN 10: 471973173
Edition: 1
Publisher: Wiley
Publication Date: 2007-04-20
Format: Hardcover
Pages: 202
List Price: $24.95

Almost every business today is global, and commerce doesn't stop at national borders. If you want to start a new venture, you've got to organize, plan, operate, and execute with a global mindset. Navigating conflicting and confusing laws, dealing with different cultures, and operating in different countries is the reality of entrepreneurship today. Sometimes, the complex-ities can be overwhelming.

In Doing Business Anywhere, international trade and customs expert Tom Travis breaks down the global business basics and reveals the vital principles that apply to businesses across the globe, regardless of country, commodity, or culture. Using real examples and real industries to explain global commerce, Travis shares the keys to business success on the global stage:

Take Advantage of Trade Agreements: Leverage the benefits of free trade agreements to set up and operate competitive, profitable businesses throughout the world.

Protect Your Brand: Protect your brand through patents, copyrights, and trademarks. Protect your brand's reputation by ensuring your facilities and suppliers live up to ethical, labor, and environmental standards.

Maintain High Ethical Standards: What's legal in one country might not be in another. Maintaining high ethical standards is not only the right thing to do, it's the smart thing to do. It's better to be overcautious than under investigation.

Stay Secure in an Insecure World: New security measures require new levels of transparency in global companies, at every level of production and throughout the supply chain.

Expect the Unexpected: In global business, no matter how smart your strategy and plan, circumstances beyond your control will inevitably arise. Be prepared for anything—from an outbreak of the flu to a natural disaster to a terrorist attack.

All Global Business Is Personal: Globetrotting and relationship building are major components of international business success. It's vital that you meet and communicate with critical partners face to face.

These principles are essential for global business success in the twenty-first century. They apply across borders regardless of what kind of business you do. Embracing these tenets of global trade is the key to doing business anywhere.