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Football U.: Spectator Sports in the Life of the American University

 
 
 
 
Football U.: Spectator Sports in the Life of the American University
Author: J. Douglas Toma
ISBN 13: 9780472112999
ISBN 10: 472112996
Edition: N/A
Publisher: University of Michigan Press
Publication Date: 2003-07-23
Format: Hardcover
Pages: 220
List Price: $34.95
 
 

A balanced look at the use of athletic programs as a tool in "branding" universities and in building community spirit, support, and identity both on campus and off