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Public Opinion: Measuring the American Mind

Public Opinion: Measuring the American Mind
Author: Barbara A. Bardes - Robert W. Oldendick
ISBN 13: 9780495007531
ISBN 10: 495007536
Edition: 3
Publisher: Wadsworth Publishing
Publication Date: 2006-02-14
Format: Paperback
Pages: 354
List Price: $121.95

In this text, Bardes (University of Cincinnati) and Oldendick (University of South Carolina) discuss what "public opinion" means and offer a historical look at the origins of public opinion polling. They also analyze the uses of polls by political campaigns, office holders, government agencies, and the media, and explain how data are collected, discussing the advantages and disadvantages of the different methods. Attention is also given to the ways in which Americans come to hold opinions, and how the public expresses it political views. Annotation c. Book News, Inc., Portland, OR