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Video Basics

Video Basics
Author: Herbert Zettl
ISBN 13: 9780495050322
ISBN 10: 495050326
Edition: 5
Publisher: Cengage Learning
Publication Date: 2006-07-03
Format: Paperback
Pages: 432
List Price: $267.95

Herbert Zettl draws on his expertise and field experience to bring you the new edition of VIDEO BASICS, the handiest and most authoritative, current, and technically accurate student guide to video production. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques, and finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads the student from the idea (what to create) to the image (how to create) on video.


A text for a one-semester course for beginning students in video production. Material moves from idea and production processes to tools and techniques necessary to bring about the production, and then to the production environment and talent. Sections cover production processes, analog and digital image creation, video recording and editing, and studio and field production environments, with discussion of synthetic video and multimedia. Includes key terms and concepts and b&w photos. Zettl is professor emeritus of broadcast and electronic communication arts at San Francisco State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)