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Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)

 
 
 
 
Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)
Author: Charles U. Larson
ISBN 13: 9780495091592
ISBN 10: 495091596
Edition: 11
Publisher: Cengage Learning
Publication Date: 2006-04-11
Format: Paperback
Pages: 368
List Price: $156.95
 
 

The new edition of a textbook that examines how people receive and interpret persuasion in advertising, politics, popular culture, and the mass media. The author discusses persuasion theory, research, ethics, symbols, nonverbal communication, and cultural and psychological approaches to persuasion. Annotation c. Book News, Inc., Portland, OR