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Media Programming: Strategies and Practices

Media Programming: Strategies and Practices
Author: Susan Tyler Eastman - Douglas A. Ferguson
ISBN 13: 9780495500537
ISBN 10: 495500534
Edition: 8
Publisher: Wadsworth Publishing
Publication Date: 2008-01-03
Format: Paperback
Pages: 466
List Price: $249.95

This textbook explores the sources of entertainment programs, the factors affecting audience size, and the aspects of technology, economics, ownership, and regulation that affect programming strategies and practices. Previously titled Broadcast/cable/web programming, it discusses broadcast television, radio, cable, and the online video world. The seventh edition updates rating practices and expands the material on minority audiences and international programs. Annotation ©2004 Book News, Inc., Portland, OR