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Mass Communication Theory: Foundations, Ferment, and Future

 
 
 
 
Mass Communication Theory: Foundations, Ferment, and Future
Author: Stanley J. Baran - Dennis K. Davis
ISBN 13: 9780495503637
ISBN 10: 495503630
Edition: 5
Publisher: Cengage Learning
Publication Date: 2008-02-21
Format: Paperback
Pages: 373
List Price: $233.95
 
 

An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation, libertarianism, government regulation of media, children and television violence, and C. Wright Mill's conception of the power elite. Annotation c. Book News, Inc., Portland, OR