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Persuasion: Reception and Responsibility

Persuasion: Reception and Responsibility
Author: Charles U. Larson
ISBN 13: 9780495567509
ISBN 10: 495567507
Edition: 12
Publisher: Wadsworth Publishing
Publication Date: 2009-02-24
Format: Paperback
Pages: 480
List Price: $243.95

The new edition of a textbook that examines how people receive and interpret persuasion in advertising, politics, popular culture, and the mass media. The author discusses persuasion theory, research, ethics, symbols, nonverbal communication, and cultural and psychological approaches to persuasion. Annotation c. Book News, Inc., Portland, OR