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Media Effects Research: A Basic Overview

Media Effects Research: A Basic Overview
Author: Glenn G. Sparks
ISBN 13: 9780495567851
ISBN 10: 49556785
Edition: 3
Publisher: Cengage Learning
Publication Date: 2009-01-19
Format: Paperback
Pages: 288
List Price: $183.95

MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.