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Management of Electronic Media

Management of Electronic Media
Author: Alan B. Albarran
ISBN 13: 9780495569428
ISBN 10: 495569429
Edition: 4
Publisher: Wadsworth Publishing
Publication Date: 2009-01-08
Format: Paperback
Pages: 360
List Price: $245.95

MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.


A guide to management in the radio, television, cable, and telecommunications industries, primarily for undergraduates and graduate students. Albarran (U. of North Texas) covers topics including partnerships, alliances, and mergers and acquisitions; ethics; management theory; financial management; identifying target markets and audiences; programming strategies; marketing; and government regulation. The latest edition adds chapters on news and newsroom management and the Internet and electronic media. Annotation c. Book News, Inc., Portland, OR (booknews.com)