MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.
A guide to management in the radio, television, cable, and telecommunications industries, primarily for undergraduates and graduate students. Albarran (U. of North Texas) covers topics including partnerships, alliances, and mergers and acquisitions; ethics; management theory; financial management; identifying target markets and audiences; programming strategies; marketing; and government regulation. The latest edition adds chapters on news and newsroom management and the Internet and electronic media. Annotation c. Book News, Inc., Portland, OR (booknews.com)