Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


Media/Impact: An Introduction to Mass Media

Media/Impact: An Introduction to Mass Media
Author: Shirley Biagi
ISBN 13: 9780495571469
ISBN 10: 495571466
Edition: 9
Publisher: Cengage Learning
Publication Date: 2009-02-26
Format: Paperback
Pages: 418
List Price: $240.95

Taking an industry-by-industry approach to media issues and situating these in a global context, this textbook considers the media's influence on both individuals and whole societies. A companion CD-ROM contains CNN video clips and other supplemental materials. Biagi teaches at California State University at Sacramento. Annotation ©2004 Book News, Inc., Portland, OR